Work
8 case studies. Scroll inside each document to read every page.
Competitor Analysis
DoMyShoot
AI based Product Photography App
Mapped DoMyShoot's competitor landscape (PhotoRoom, Pixelcut, Square Photo Studio, Spyne and more) across landing pages, categories and app/web features to find gaps and positioning opportunities.
Loading DoMyShoot…
Product Design
WhatsApp Capital
To Invest in Stocks & Mutual Funds
As Head of Product for WhatsApp India, planned a fintech launch to buy stocks and mutual funds inside WhatsApp, covering market size, the end-to-end user journey and success metrics.
Loading WhatsApp Capital…
Feature Design
tinyEinstein
AI Marketing Manager for Ecommerce
Analysed tinyEinstein's competitors (Klaviyo, Omnisend, Mailchimp, SMSBump and more), identified the key feature gaps, prioritised them by impact and designed the highest-impact feature.
Loading tinyEinstein…
Improve Engagement
Swiggy
Helping users eat healthy food
Tested the hypothesis that helping users eat healthier improves engagement on Swiggy, through data analysis and user research, then designed the feature with wireframes and a go-to-market plan.
Loading Swiggy…
Online Visibility Growth
Sulekha
ProManage for SMEs
Segmented the local-services market into 7 categories, defined the ideal customer profile and built a growth plan for Sulekha ProManage to deliver online visibility growth for multi-location SMEs.
Loading Sulekha…
Product Design
Inkle
Chat based accountant
Designed an R&D cost capitalization solution for multi-entity groups with foreign engineers, from objective and market research to competitor analysis, feature prioritisation and user-journey flows.
Loading Inkle…
Customer Acquisition
Innoscripta
HR Solutions and CRM
Planned a Google Ads campaign to acquire 50 paying customers at $10/month for Innoscripta's all-in-one business app, from market analysis and segmentation of German SMEs to campaign setup and ROI.
Loading Innoscripta…
Product Observations
Eubrics
Fueling the human engine of the digital future
Reviewed the Eubrics employee-performance product, covering what works well, what can be improved and how it compares with competitors, with concrete UX and engagement recommendations.
Loading Eubrics…